Vol. 8 No. 1 (2024): FEBRUARI 2024

Articles

• Business Level Strategy Analysis in Burger King Company

  Teo Laiy Soon Irpan Ardiansyah, Helen Salwa, Vitty Novita, Eriva Riesquita, Esther Agustina

  1-5

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• Sales Marketing Strategy at Outlet Kopi 48 Buah Batu Using Business Model Canvas

  Sulistiawan Satria, Keni Kaniawati

  6-17

  • PDF

• Business Strategy Analysis at PT Kimia Farma (Persero) Tbk. Using Business-Level Strategy

  Adi Neka Fatyandri, Angel Angel, Desi Pratama, Michelle Go, Nicholas Sunaidi, Shirlyn Shirlyn

  18-22

  • PDF

• Effect of Promotional Strategy on Consumer Interest in Online Shopping at Shopee (Case Study on Students of the Faculty of Economics and Business Unismuh Makassar Management Study Program Class of 2018).

  Aris Pasigai, Alisa Amanda Fitri

  23-31

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• Analysis of the Influence of the External Environment on KFC

  Iveren Monica, Shechah Majesty, Devlin Wang, Chrisderry Chrisderry, Jeremy Kent

  32-40

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• Differences in Work Values and Work Attitudes of Generations X and Y in Malang City

  Melyani Melyani, Peter Remy Yosy Pasla

  41-52

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• The Influence of Trust, Security and Convenience on Consumer Satisfaction of J&T Express, Bima Regency

  Nurlinda Linda, Muhajirin Muhajirin

  53-62

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• The Influence of Competency, Motivation and Work Discipline on the Performance of Asn ATR/BPN

  Agus Salim HR, Asriati Asriati, Haeruddin Haeruddin

  63-69

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• The Four Risk of International Business Mc Donald’s dalam Pemasaran Global

  Cindy Cindy, Cristina Cristina, Thalia Wang, Dennys Ng, Jeffrey Andelson

  70-75

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• The Influence of Cultural Factors on International Business PT Mayora Indah Tbk

  Devina Wistiasari, Nathania Jocelyn, Sherlyca Styvani, Vonnylia Vonnylia, Windy Wihue Tarekar, Florensia Sutjiali

  76-84

  • PDF

• The Effect of Brand Image and Product Quality on Consumer Purchase Interest in Vaseline Products for Students of the Management Department of FEB UNISMUH Makassar

  Aulia Aulia, Andi Mappatompo, Hasmiranda Hasmiranda

  85-92

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• Analyzing External Environment Mc Donald’s

  Cristina Cristina, Cindy Cindy, Thalia Wang, Dennys Ng, Jeffrey Andelson

  93-101

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• Net Interest Margin, Non-performing Loans, Capital Education Ratio, to Return on Assets of BUMN Banks Listed On The Indonesia Stock Exchange

  Hariyanti Hariyanti, Salmiyah Thaha, Lasty Agustuty D

  102-109

  • PDF

• Analysis of the June Bag Project Into Quality Goods

  Yuli Indah Fajar Dini, Dedy Cahyono, Diva Maharani, Micheal Hui, Selina Selina

  110-122

  • PDF

• Implementation of Transparency and Accountability in Financial Management of Village Fund Allocation in 2022 in Pandai Village, Woha District, Bima District

  Nasrullah Nasrullah, Abdul Muttalib, Kahar Kahar, Ari Anggareksa

  123-131

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