Vol. 6 No. 1 (2022): FEBRUARI 2022

Articles

• The Effect Of Using The K-Pop Idol Ambassador Brand And Company Brand Image On Purchase Decisions On The Marketplace Shopee

  Era Friyda Kumala, Joko Widodo, Mukhamad Zulianto

  1-5

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• THE EFFECT OF RETAILING MIX ON CONSUMER DECISIONS TO SHOPPING AT MAIMART SHOP, BIMA CITY

  yuyun yulianti, Herry Nurdin

  6-13

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• IMPLEMENTATION OF DIGITAL-BASED LIBRARY (BOOK) MATERIAL PROCESSING MANAGEMENT SYSTEMS IN THE MUHAMMADIYAH UNIVERSITY LIBRARY, MAKASSAR

  Nursinah Nursinah

  14-37

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• The Importance of Compensation, Supervision, and Transformational Leadership on the Affective Commitment of Employee Work at the Yogyakarta Industry and Trade Office

  Devi Keni Yampap, Pryaekti Pryaekti

  38-52

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• ANALYSIS OF THE EFFECT OF FOOD QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS IN ILOCAKE KOTA BIMA

  Nurasyiah Nurasyiah, Ismunandar Ismunandar

  53-64

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• The Effect Of Work From Home (Wfh) On Employee Performance At Agricultural Department Of Enrekang District

  Irwan Abdullah, Muhammad Yusuf, Destri Kurniawan

  65-74

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• THE EFFECT OF TAX INCENTIVES ON FINANCIAL PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES DURING THE COVID-19 PANDEMIC

  Sri Ayem, Nur Hijayanti

  75-82

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• THE EFFECT OF DELIVERY SERVICES ON CONSUMER LOYALTY OF ARTHA BIMA MALL IN THE COVID-19 PANDEMIC

  Sumiati Sumiati, Irma Mardian

  83-88

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• ANALYSIS AND DESIGN OF HUMAN RESOURCES INFORMATION SYSTEM (SISDM) AT THE OFFICE OF THE ELECTION SUPERVISORY AGENCY OF SOUTH SULAWESI PROVINCE

  Abdul Mutalib, Muh. Nur Rasyid, Hery Haryadi Hafid

  89-99

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• THE ROLE OF PERFORMANCE EVALUATION OF WORK DISCIPLINE AND ORGANIZATIONAL CULTURE ON EMPLOYEES PRODUCTIVITY OF GUDEG YU DJUM YOGYAKARTA

  Ignatius Soni Kurniawan, Yosefina Evasentia

  100-107

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• THE EFFECT OF CONSUMER BEHAVIOR ON PURCHASE INTEREST IN BOGASARI MARTABAK PRODUCTS IN BIMA CITY

  Muhammad Syafikul Khalis, M. Rimawan

  108-115

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• THE INFLUENCE OF PERSONAL ENGINEERING CAPABILITIES, EDUCATION AND TRAINING, AND THE ADVANCE OF INFORMATION TECHNOLOGY ON THE EFFECTIVENESS OF ACCOUNTING INFORMATION SYSTEMS (Case Study on MSMEs in Yogyakarta)

  Teguh Erawati, Sri Ayem, Ronald Ario Tahu

  116-121

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• Analysis Of The Influence Of Product Attributes On Purchase Decisions For Asus Brand Laptops On Students Faculty Of Economics And Business Muhammadiyah University, Makassar

  Moh Aris Pasigai, Aulia Aulia, Suarsi Suarsi

  122-131

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• THE INFLUENCE OF PRICE, PRODUCT QUALITY AND LOCATION ON THE PURCHASE DECISION OF LOCAL FOOD SNACKS AND SOUVENIRS FOR THE SUKAMAJU FARMING GROUP, AJAOBAKI VILLAGE, MOLLO UTARA DISTRICT, SOUTH TIMOR REGENCY

  Susanto Susanto, Ronaldo Ismail Abi, Nonik Kusuma Ningrum

  132-138

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• THE EFFECT OF SOCIAL MEDIA USE ON STUDENTS FINANCIAL MANAGEMENT BEHAVIOR WITH SELF CONTROL AS A MODERATING VARIABLE

  Dewi Kusuma Wardani, Anita Primastiwi, Rosina Helisastri

  139-144

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