STRATEGI PENGEMBANGAN USAHA SONGKOK RECCA DI KECAMATAN AWANGPONE KABUPATEN BONE

Authors

  • Kardianto Kardianto Universitas Muhammadiyah Makassar
  • Muhammadiah Muhammadiah Universitas Muhammadiyah Makassar
  • Ansyari Mone Universitas Muhammadiyah Makassar

DOI:

https://doi.org/10.26618/kimap.v3i5.9310

Abstract

This research aims to determine the business development strategy of songkok recca. This subject uses descriptive qualitative research type. Data collection used are observation, interview and documentation. This research showed the result that songkok recca business development strategy in Awangpone subdistrict and department of cooperative and UMKM Bone regency still not maximal in development of songkok recca business. There are 3 strategic aspect: 1) cost leadership ( can be seen in terms of service, fleet sales and advertising), 2) differentiation strategy product ( to win the competition by making unique product, physical quality and cultural value), and 3) focus strategy (which the focus on the buyer group and the product line segment, or the geographic market (special market of songkok recca product sales).  

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Published

2023-03-30

Issue

Vol. 3 No. 5 (2022): Oktober 2022

Section

Articles

License

In the event that the article is accepted by the Editorial Team of KIMAP: Scientific Review of Public Administration, with registration number ISSN 2746-0460 (online) and there is a decision to publish the article, the copyright of the article passes to KIMAP: Scientific Review of Public Administration, with registration number ISSN 2746-0460 (online).

The Department of Public Administration, Faculty of Social and Political Sciences, Universitas Muhammadiyah Makassar in collaboration with the Indonesian Association for Public Administration (IAPA) as the publisher of the Scientific Review of Public Administration, with registration number ISSN 2746-0460 (online) holds the copyright to all articles published in this journal.

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