IKLAN INDOMIE (DARI SABANG SAMPAI MARAUKE) SEBAGAI REPRESENTASI KEBUDAYAAN INDONESIA
DOI:
https://doi.org/10.26618/jh.v6i1.11689Abstract
Indomie Advertisement (Dari Sabang Sampai Marauke) as Indonesian Culture Representation. Advertisement is a mass culture product which shaping behaviour and life pattern of human. Music become advertising power to deliver information about the product offerd. Indomie advertisiment which the theme was Dari Sabang Sampai Merauke had culture dimension of Indonesia through the image of ‘the singing society’ which can be seen as visually and musically. This discussion was an effort of studying musical elements from the advertisement through critical analysis for showing how Indomie advertisement which represent Indonesian culture can dwells within society.References
Banoe, Pono. (2003). Kamus Musik, Penerbit Kanisius, Yogyakarta.
Christomy, T. & Untung Yuwono. (2004). Semiotika Budaya, Pusat Penelitian Kemasyarakatan dan Pengabdian Masyarakat Universitas Indonesia, Depok.
DeNora, Tia. (2004). Music in Everyday Life, Cambridge University Press, Cambridge.
Djohan. (2009). Psikologi Musik, Penerbit Best Publisher, Yogyakarta.
Faisal, M. (2015). Antropologi Seni. FKIP: Unismuh Makassar.
Foucault, Michel. (1972). The Archaeology of Kwoledge, penj A. M. Sheridan Smith, Tavistock Publication Limited, London.
Hoed, Benny H. (2014). Semiotik dan Dinamika Sosial Budaya, Komunitas Bambu, Depok.
Horkheimer, Max., Theodor W. Adorno. (2002). The Dialectic of Enlighttenment, Stanford University Press, California.
Liliweri, Alo. (1992). Dasar-dasar Komunikasi Periklanan, Penerbit PT.Citra Aditya Bakti, Bandung.
Merriam, A. P. (1980). The Anthropology of Music. Northwesttern University Press, Evanston.
Noviani, Ratna. (2002). Jalan Tengah Memahami Iklan, Pustaka Pelajar, Yogyakarta.
