Navigating digital platforms: a comparative study into Turkish political communication strategies on tiktok and twitch

Penulis

  • Canan Uyumaz 1Department of Media and Communication Studies, Faculty of Communication, Ankara University, Ankara https://orcid.org/0000-0003-4123-2900
  • MD Nazmul Islam Department of Political Science and Public Administration, Faculty of Political Science and Türkiye, Asia, and Indo- Pacific Studies (TAIPS), Institute of International Relations and Strategic Research (ULİSA), Ankara Yildirim Beyazit University, Turkey Department of Media Management, Faculty of Social Sciences, Media and Communication, University of Religions and Denominations, Iran Department of Media and Communication Studies, Faculty of Communication, Ankara University, Ankara, Turkey Jimmy and Rosalynn Carter School for Peace and Conflict Resolution, George Mason University, USA http://orcid.org/0000-0002-8660-0415

DOI:

https://doi.org/10.26618/ojip.v13i3.12912

Kata Kunci:

new media, political communication, Twitch, TikTok, Turkish Politicians

Abstrak

This paper explores the use of new media platforms Twitch and TikTok by Turkish politicians leading up to the Presidential Elections of 2023. The paper focuses on the unique attributes of these platforms and establishes a comparison between the two by a coding scheme. This coding scheme has been constructed based on Cervi et al.’s (2023) methodological framework. It includes four themes: content, frequency, engagement, and interaction. These four themes will be examined through comparative analysis methodology. A selection of twenty TikTok videos for each sample and Twitch stream statistics will be analyzed by the numerical data, dates, and content pattern. To assess the political communication strategies that are applied by politicians, the paper will underline the possible importance of new media platforms in political campaigns. It should be noted that further research in this area is needed and there is also an emerging need to explore the evolving role of Twitch and TikTok in political campaigns.

Biografi Penulis

  • Canan Uyumaz, 1Department of Media and Communication Studies, Faculty of Communication, Ankara University, Ankara
    Media and Communication Studies
  • MD Nazmul Islam, Department of Political Science and Public Administration, Faculty of Political Science and Türkiye, Asia, and Indo- Pacific Studies (TAIPS), Institute of International Relations and Strategic Research (ULİSA), Ankara Yildirim Beyazit University, Turkey Department of Media Management, Faculty of Social Sciences, Media and Communication, University of Religions and Denominations, Iran Department of Media and Communication Studies, Faculty of Communication, Ankara University, Ankara, Turkey Jimmy and Rosalynn Carter School for Peace and Conflict Resolution, George Mason University, USA
    Department of Political Science and Public Administration, Faculty of Political Science and Türkiye, Asia, and Indo-Pacific Studies (TAIPS), Institute of International Relations and Strategic Research (ULİSA)

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Unduhan

Diterbitkan

2023-12-30

Terbitan

Vol 13 No 3 (2023): (December 2023)

Bagian

Articles

Lisensi

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